The UB Funkeys™ line was reinvigorated with a complete overhaul of the packaging graphics as well as the packaging structure. The product line had grown more robust over the years and the legacy brand/packaging format wasn't able to properly classify the influx of new series sets effectively.

The biggest challenge was organizing multiple characters into various series packaging while keeping them connected to a cohesive master brand look and feel.

branding, packaging design, graphic design